The MySpace tell-all book's lessons for developers

TechCrunch reviewed a new book that focuses on MySpace and its journey from conception to current day operations. While current day operations appears to contain limited information it does include a "where are they now" sort of review on the founders of the site. The site started as a copy of Friedster, a one time star in the social networking arena, with simple goals of being faster and less strict.

By not cracking down on profile accuracy and by loading personal pages within one to two seconds, MySpace improved upon the main criticisms of Friendster and became one of the biggest websites online. Their key to growth was to really attack problems that plagued Friendster, who squandered away their first mover advantage, by giving users what they really want so that MySpace became the site of choice for many social networkers.

For developers and entrepreneurs it means that when tackling the competition it really pays off to identify the real problems the competitor is having trouble overcoming and making the lack of those problems a key feature in your competing product. In doing so a new product can enter a space and quickly become competitive by immediately poaching those frustrated with the existing service.


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